AFAEMME Begins Working in Mediterranean Project with Several of its Members

On November 24th, representatives of AFAEMME and of several of its member organisations got together in Marseille, France for the start-up workshop of the MED FRANCHISE project, an initiative endorsed by the ANIMA Investment Network and led by the Chamber of Commerce and Industry of Slovenia /Ljubljana Regional Chamber.

The MED FRANCHISE project tries to develop the participation of businesswomen organizations in the process of exchange of partnership initiatives by using the model of franchises as a tool of international cooperation, business exchange and Foreign Direct Investment towards the Mediterranean region. Between its main activities several partner meetings have been planned to analyze how franchises are working in the region and to define the work priorities. These meetings will lead to the generation of a study on the industries and sectors that operate with franchises throughout the Mediterranean and their potential in the future and the organization of Mediterranean BtoB meetings. Apart from these activities, a thematic workshop on franchises will be held in Morocco – organised by AFAEM, the Association of Businesswomen of Morocco, one of AFAEMME members. Apart from AFEM, two other members of our network are taking part on this project: the Jordan Forum for Business & Professional Women (JFPBW) and the Egyptian Business Women Association (EBWA).

Partner meeting held in Marseille, France: Mrs. Beatriz Fdz.-Tubau, Legal Adviser of AFAEMME, Mrs. Mª Helena de Felipe, President of AFAEMME, Mrs. Rania Khatib, Executive Manager of the Jordan Forum for Business & Professional Women; Ms. Tamara Turk, of GIZ PODJETNOST; Mrs. Imane Mourabiti, Responsible for Quality Management of the Assocation of Businesswomen of Moroco (AFEM) and Mrs. Marta Turk, President of the Ljubljana Regional Chamber of Commerce.